Waymarks Blog

Welcome to the Waymarks Blog, your go-to destination for insightful content strategy and copywriting tips. Just like waymarks mark trails to keep hikers safe and on course, this blog is your guide in navigating content strategy and copywriting. Whether you’re a seasoned entrepreneur or just starting your journey, I’m here to help you chart your course to audience engagement and business growth.

Let’s start this adventure together!

Website Copywriting Tips: 7 Best Practices to Boost Conversions

Topics: best practices, content, content strategy, copy, copywriting, examples

Compelling and ethical website copywriting is about connecting with your audience, showcasing your value, and driving meaningful actions. Let’s explore seven website copywriting tips that help you achieve that and more.
Engage Your Audience and Grow Your Business with a Powerful Email Course

Topics: email course, email funnel, lead magnet, marketing

Are you looking to establish your business as an authority, engage your audience, and provide immediate value to your subscribers? An email course is a powerful tool that can help grow your email list while building trust with warm leads.
Which Website Builder Is The Best Choice For Your Business?

Topics: examples, startups, website

You are launching a new business and have a nagging question looming over you like an ominous thundercloud: Where do you build your website? Let me break down the basics to help get you started on the right track for your business. There are three main options you will likely consider.
What Is A Content Audit and Why It’s Essential for Your Business

Topics: audit, content, content audit, content strategy

When was the last time you took a good hard look at your business’s digital content? If it’s been a while, your marketing may have wandered off the path. Performing a periodic content audit is essential. It’s your opportunity to re-establish your bearings, survey the landscape, and start clearing obstructions.
7 Types of Calls To Action You Can Start Using Right Now – With Examples!

Topics: call to action, copywriting, examples

A well-crafted CTA can be the difference between someone bouncing off your site or taking the next step forward. Today I share 7 types of calls to action that you can start implementing right away to boost your conversions and grow your impact.
What Is The Difference Between Copy And Content?

Topics: content, content strategy, copy, copywriting, outsourcing

You’re a busy business owner and already stretched thin. You might have been asking yourself lately: What is the difference between copy and content? Why is mastering both crucial for your business’s success? Is outsourcing copy and content creation the best choice for you?