Welcome to the Waymarks Learning Library

Your go-to destination for insightful content strategy, marketing ideas, and copywriting tips. This library is filled with free articles, how to guides, and client Q&As.

Stop Guessing, Start Connecting: Using Audience Personas to Power Your Content

Topics: content strategy

With well-defined personas, you can improve your business’s content strategy by speaking directly to the needs, motivations, and pain points of your ideal customers.
Why Consistent Content Creation Matters (And How to Get Started)

Topics: content strategy

Content creation deserves a spot in your business strategy, but it takes time and effort. Today we’ll touch on the benefits, why data is important, essential steps for building a successful strategy, and tips to make content creation easier on you and your team.
Waymarks Celebrates One Year: A Journey of Growth, Learning, and Gratitude

Topics: announcement

This December, Waymarks marks its one-year anniversary! Waymarks Celebrates One Year: A Journey of Growth, Learning, and Gratitude And what a year it’s been — filled with opportunities, challenges, and milestones that have shaped my business into what it is today. When I (re)launched Waymarks, it was a true leap of faith and a chance…
How to Write Homepage Content And Avoid These 10 Common Mistakes

Topics: websites

Your homepage is often the first impression potential customers will have of your brand. Good news! I’m walking you through 10 common mistakes that small businesses make when writing homepage content and how to avoid them.
Building Trust and Credibility: The Role of Case Studies in Connecting with Prospects

Topics: case studies

Case studies can be a powerful tool in your marketing toolbox. By showcasing real-life examples of your work and the real results you have achieved for clients, you show your expertise and build trust. Let’s explore how together.
Website Copywriting Tips: 7 Best Practices to Boost Conversions

Topics: websites

Compelling and ethical website copywriting is about connecting with your audience, showcasing your value, and driving meaningful actions. Let’s explore seven website copywriting tips that help you achieve that and more.
Engage Your Audience and Grow Your Business with a Powerful Email Course

Topics: email marketing

Are you looking to establish your business as an authority, engage your audience, and provide immediate value to your subscribers? An email course is a powerful tool that can help grow your email list while building trust with warm leads.
Which Website Builder Is The Best Choice For Your Business?

Topics: websites

You are launching a new business and have a nagging question looming over you like an ominous thundercloud: Where do you build your website? Let me break down the basics to help get you started on the right track for your business. There are three main options you will likely consider.
What Is A Content Audit and Why It’s Essential for Your Business

Topics: audit, content, content audit, content strategy

When was the last time you took a good hard look at your business’s digital content? If it’s been a while, your marketing may have wandered off the path. Performing a periodic content audit is essential. It’s your opportunity to re-establish your bearings, survey the landscape, and start clearing obstructions.
7 Types of Calls To Action You Can Start Using Right Now – With Examples!

Topics: call to action, copywriting, examples

A well-crafted CTA can be the difference between someone bouncing off your site or taking the next step forward. Today I share 7 types of calls to action that you can start implementing right away to boost your conversions and grow your impact.