Website Strategy and Design
Your business has grown. Has your website kept up? Let’s update or build a human-first site that works hard for your goals and feels true to your brand.
Stop settling for a site that’s just “good enough.”
If you’re like most small or medium-sized businesses, your website was either:
- DIY’d years ago and now feels outdated
- Built by someone who disappeared after launch
- Or so cobbled together, no one’s sure how to update it
Maybe the design doesn’t reflect your brand anymore. Maybe the copy doesn’t speak to your ideal clients. Maybe the whole thing feels a little… wonky.
That’s where I come in.
I help local businesses build or redesign websites that look sharp, sound like you, and actually help you grow — without needing to juggle a separate designer, developer, copywriter, and SEO person.
Whether you’re refreshing an old site or starting from scratch, I handle the full process: strategy, messaging, design, development, and optimization. One point of contact. Zero dropped balls.
The Waymarks Process
1. Project Kickoff
We start with a strategy call to discuss your goals, your audience, and what’s working (or not) with your current site. I’ll ask questions to understand what your website needs to do.
2. Research & Planning
I’ll dig into your competitors, keywords, analytics (if available), and messaging. I’ll map out the structure and content plan so we’re aligned on direction.
3. Copy & Wireframes
Next, I write your new site content. I’ll blend SEO strategy with user-focused storytelling to keep things clear, compelling, and conversion-friendly. I’ll also provide a wireframe or prototype.
4. Feedback & Revisions
You’ll get a chance to review the copy and wireframes/design, ask questions, and request changes. I include 1–2 rounds of revisions depending on the scope, so everything feels just right.
5. Design & Implementation
Once content is approved, I’ll update your existing site or build your new site from the ground up. We’ll make sure everything is tested and mobile-friendly. After final approval, we launch!
6. Support (Optional)
After launch of a new site, you’ll receive information on how to update your site and up to two weeks of post-launch support. Need more? You can continue with a flexible site management plan — so your site stays secure, fresh, and in good hands.
Real Results, Happy Clients
For Jacquelyn to take on a small consulting business like ours has been incredible. She improved SEO at a cost we could afford, and transformed the design of the website. Now Physicians searching for a coach to assist them in board preparation can easily find us. Her timeliness, expertise, listening ear and insightfulness — there are no words adequate enough to thank her for her kind generosity and expertise.
— Dr. Linda Carr, Coaching for Medical Specialty Boards
“Working with Jacquelyn was an absolute pleasure. She included me in her process every step of the way to make me feel assured that my issue was being resolved. She truly went above and beyond, and I wouldn’t hesitate for a second in hiring her again!”
— Erin M, Health Empowerment Strategist
You need a website that does its job and looks good.
Strategic, user-friendly, and ready to support your business as it grows.
Why Partner With Waymarks?
Over the years, I’ve refined an approach that blends strategy with personality — so your website not only looks good, but works hard for your business.
What You Can Expect:
- Clean, intuitive layouts that are easy to navigate
- Readable typography with thoughtful spacing and visual hierarchy
- Custom touches that reflect your brand’s unique character
- User-focused structure that naturally guides visitors toward your most important content or CTA
- Intentional content framing that draws from my background in copywriting
- Solid, functional builds that don’t rely on flashy gimmicks — just smart, reliable structure
My goal is to write and design sites that feel effortless for your visitors and effective for your business.
Still on the Fence? Hear from More Clients
“Waymarks did an exceptional job at telling the story of my background and services. The website now feels like it flows a lot better and leads the potential client to a specific Call to Action.”
— Nika Gueci, Nika Gueci Consulting
“I want you to know how much I appreciate you. Work ethic: great. Responds to my needs and questions. Wonderful! Never too busy for my problems. You are understanding without being condescending. As a non techy person, this is so important for me. Thank you from the bottom of my heart.“
— M.E.W., Laurelwood Books
Frequently Asked Questions
How long does a website project take?
Most Starter projects take between 2–3 weeks, Growth projects 3-5, and Full builds 4-8. However, it depends on the scope, complexities, and how quickly your feedback is provided. You will receive a timeline after we go through details in the kickoff call.
Do you work on existing websites or only new builds?
Both! Whether you need a full overhaul or just a refresh of content and layout, I can help. I’ll recommend the best-fit option after reviewing your site and goals.
All brand, new site builds will be charged as a Full Build project, with up to 7 pages provided. (More pages can be added for an additional fee.)
What platforms do you work with?
I’ve worked with Drupal, WordPress, Webflow, Squarespace, Wix, and lesser known site builders. I’ll use the platform that works best for your business and comfort level.
Depending on site complexity and the level of technical work required, there may be an additional fee. (Here’s looking at you, Drupal.).
Are hosting and domain name costs included?
No. Domain name costs and hosting services are not included in my package pricing.
You will need to purchase both on your own, though I can provide guidance on the process. Remember: web hosting and domain name registration are typically purchased for 1 year and will have to be renewed annually.
Can I update the site myself after it’s launched?
Yes! I build with user-friendliness in mind. You’ll get a quick post-launch walkthrough so you feel confident making basic edits or posting updates. For Full Builds projects, you’ll receive a 1-on-1 website training with me.
How soon can you start my project?
It depends on my current workload. Sometimes I can start right away, and other times there’s a short waitlist.
To reserve your spot and lock in a start date, a signed contract and deposit are required. I’ll always be upfront about timelines so you know exactly what to expect.
How do project payments work?
All projects require a 50% upfront deposit to secure your place in my work schedule. The remaining 50% is due at site resign or new site launch.
For those on tight budgets, a monthly payment option is available. We can discuss your needs during our discovery call.
Do you offer ongoing site management?
Yes! You can add a management plan if you’d like help keeping things updated, secure, and optimized after launch. Options are flexible based on your needs.
Do you offer ongoing content support?
Yes! You can add a personalized content retainer if you’d like help with ongoing content, such as new webpages, weekly or monthly blogs, quarterly case studies, and more. Options are flexible based on your needs.