Digital content strategy that closes the deal

Attract the right audience with human-first, value-driven content

Turn lurkers into leads with compelling case studies (success stories)

Create a wow-worthy website and user journey funnel that actually works

Stop winging it and start showing up with strategy, clarity, and purpose

Digital content strategy for growing teams

Your business deserves content that reflects your mission, builds trust, and makes your impact easier to share. It needs to work and still feel like you every step of the way.

Content strategy designed for your niche and audience

Human-driven blogs that build authority and nurture interests

Case studies your audience can see themselves in and get that “Yes!”

A website that is aligned with your mission, inspires action, and grows with your business

Stop DIYing and hoping something with stick. It’s time to finally get ahead on your digital marketing (and stay there).

You need digital marketing and supportive content that draws the right people in and closes the deal. You need a digital content strategy grounded in data that stays true to your brand and mission.

A man stands at a branch in the hiking trail, surrounded by gigantic redwoods, ready to make a decision.

Stop wasting your time and money. Take the first step today!

Signature Services

Website

Your business has grown. Has your website kept up? Let’s expand, update, redesign, or build a human-first site that works hard for your goals and feels true to your brand. (Yes, that includes smart SEO/AEO.)

Blogs & Content

Businesses with blogs get an average of 67% more leads monthly than ones who don’t. I’ll create human-first, SEO-friendly content designed to attract views and increase leads.

Case Studies

Let your clients’ success stories speak for you. Case studies turn their wins into compelling sales material, share real results you help them achieve, and makes it easier to get that “Yes”.

Is Waymarks right for you?

I partner with mission-driven businesses and entrepreneurs who are ready to grow. Every engagement is built on strategy, research, and data… before the first word in written.

While I’ve worked with clients across many industries, my passion is with personal brands. Such as:

Fractional CxOs (Fractional CMO, CFO, COO, CWO, etc.)

Knowledge Builders (Course Creator, Online Educator, Community Builder)

Consultants (Brand Consultant, Marketing Consultant, Tech Consultant)

Coaches (Life Coach, Business Coach, Executive Coach, Wellness Coach)

Event Leaders (Workshop Facilitator, Retreat Leader, Mastermind Host)

Speakers and Authors (Public Speaker, Keynote Speaker)

Whether you’re adding a new service, growing your client base, or amplifying your mission, I help you connect with your audience through content strategy, purposeful blogs, and compelling case studies.

Don’t know where to start or what type of help you need, invest in a 90-minute Strategy Session. We’ll dive into your challenges and goals to map out a plan the fits like a glove.

TransPerfect, leading language services provider
Tag1 Consulting, support for large-scale technology systems and 2nd all-time leading contributor to Drupal
Dr. Linda Carr, Coaching for Medical Specialty Board Exams
North Star Sleep Solutions, logo, is a dentistry that specializes in oral treatments for sleep challenges.
Withinspire, an evidence-based, creative approach to therapy
Employed by Pantheon from Sep 2019 to Jul 2023.
Laurelwood Books, logo, is an online store that creates and sells high-quality curriculum for homeschooling families or supplementing classrooms.
Employed by Arizona State University from Oct 2012 to Sep 2019.

Meet your biggest supporter

Hi, I’m Jacquelyn. I’ve been writing stories my whole life, and now I write stories for growing personal brands and mission-driven entrepreneurs.

Because content is more than some words on a page. It’s purposeful.

Brown haired Jacquelyn Van Sant wearing black rimmed glasses and posing in a dark green dress in front of a light green wall.

Ready to get more leads?

If you’re drowning in a backlog of blogs, want to turn a recent client win into a sales masterpiece, or need help figuring out a website strategy that sticks, stop spinning your wheels or trying to DIY it. You need a strategic partner who gets your business — and actually makes your life easier. 

Get started in three easy steps…

Reach Out Today

Fill out a short form to share what is stressing you out and what kind of support you’re looking for.

Let’s Talk

I’ll review the details. Then we’ll hop on a quick call to get to know each other, talk through your goals, and make sure we’re a good fit.

Secure Your Spot

If it’s a match, I’ll send over a proposal and contract. Sign, pay your deposit, and we’ll lock in your start date.

Why digital content strategy matters

At Waymarks, I do more than just write words and move content around. I’m a partner who dives into understanding your business and helps bring dreams to life. Your clients’ dreams. Your dreams. Here are real results from my satisfied clients.

Organic traffic surged 59% after an SEO-friendly blog was published.

“Jacquelyn brought her superb copywriting and SEO skills to my SaaS website. Her content was thoughtful, strategic, and executed to a high standard. I appreciated her proactive problem-solving, professionalism, and friendly communication. My website saw a 59% increase in organic traffic in just 90 days, thanks in part to Jacquelyn’s work. Highly recommended.”

Monica Shaw, Writer’s Residence

Screenshot of Jacquelyn's blog published at Writer's Residence called Client Testimonials and Examples How to Get and Use Social Proof

My website finally flows and converts.

“I contacted Jacquelyn at Waymarks Web Solutions to redesign my website and create a coherent narrative around my new services. She did an exceptional job at telling the story of my background and services. The site now flows a lot better and guides potential clients straight to the call to action.

Dr. Nika Gueci, Nika Gueci Consulting

I’ve had more clients than I’ve ever had.

“Working with Waymarks has been incredible. Jacquelyn improved our website design, made us easier to find online, and delivered SEO we could actually afford. Now, physicians searching for board prep support can easily discover us — and we’re busier than ever. Her timeliness, expertise, and insight are truly invaluable.”

Dr. Linda Carr and Robert Carr, Coaching for Medical Specialty Boards

With the right strategy behind your digital marketing… things click.

You’re on a mission.
Stop guessing, chasing, and begging.