Content Strategy and Copywriting
for Small Businesses

Create a winning content strategy to engage your audience, convert leads, and achieve your business goals.

Are you struggling with your content?

Your target audience has grown wiser and more savvy in recent years. They know what they want, and they don’t have time to waste with anything else.

Pause for a moment and think about these two important data points:

  1. People will buy from brands and businesses when they feel a sense of shared values. Content like blog posts, case studies, social media, and emails help you show what your business does and what you stand for. Think of it as nurturing a relationship with your desired audience while showcasing your authority in your field.
  2. But first, you have 3-10 seconds to impress your visitors with benefit-focused copy and content that authentically speaks to them and guides them to complete the desired action — buying your product, booking your service, signing up for your email list, or donating to your cause.
Struggling with your content?
If you want research, strategy, and customized copy that encourages specific action, hire a content strategist and copywriter.

What should you do?

Don’t just slap some words onto a website and pray your ideal customer or client finds you. And don’t just throw together some haphazard blogs that may sort of relate to your business.

You need to craft the best marketing assets through:

  • Research — know your target audience
  • Strategy — create a plan tailored to your needs
  • Copy — write content with a purpose using best practices and ethical copywriting techniques
  • Action — guide with specific calls to action

If you want a customized strategy that will work for your business, hire a content strategist and copywriter.

Your purpose is clear. Your time is money.
Let me do the hard work of content strategy for you.

Benefits of collaborating with a content strategist and copywriter


You can build your website or content channels, and do all of the writing and strategy yourself… but it can take years to understand the nuances and develop your skills.

Years you could spend on what you are already amazing at — your business!

Outsourcing the writing of quality copy and content pieces means you can focus on your strengths and let a trusted professional take care of the rest.

How does this work?

  1. fill in an onboarding questionnaire
  2. join all calls included in your customized project
  3. provide your revisions
  4. approve the finalized deliverables

Relax knowing that a content strategist and copywriter is doing the hard work for you.

My Process

What to expect when you work with me


Strategy

What Do You Need?

We’ll schedule a discovery call to discuss your needs, budget, and goals.

I’ll follow up with a proposal, contract, and invoice for a 50% deposit or first-month payment to secure your place on my calendar.

Research

Let’s Start Right

Research is often overlooked or rushed, but it is vital for finding the right strategy and crafting a personalized plan to reach your goals.

With all projects, I include a Strategy Call.

Words

Personalized For You

I outline and draft your copy or content from my lovely home in sunny Arizona.

When ready, I’ll send over the draft in a Google doc for your review.

I encourage 1-2 rounds of revisions, but my goal is for you to be happy with the final results.

Publish

Use It Immediately

Once revisions are made, your content will be delivered publish-ready!

You will receive a Google doc formatted for easy copy and paste of the content.

Vicki Brown, founder of Vicki Brown Coaching and a website repair client.

“I like my new site so much! It is time for me to be 100% me! I had a couple coaches and one web designer review my site and they ALL loved it.”

Vicki Brown, Vicki Brown coaching
Website Repair client

My Services

Veronica Godkin, founder of A Worshipper's Devotional, and a collaborative homepage makeover client.

“So amazing! There aren’t enough words to express my gratitude for your patience, willingness, and overall drive to go above and beyond what I could have expected.”

Veronica Godkin, A Worshipper’s Devotional
Collaborative Homepage Makeover Client

Christiana Okafor, a collaborative homepage makeover client.

“It was great doing business with you. You took your time to understand what my website was about and painstakingly made great recommendations to make my website better.”

Christiana Okafor, Inspiring Changes, Lifestyle Blog
Collaborative Homepage Makeover client

Frequently Asked Questions

Sun setting over a desert ridge and illuminating a few saguaro cacti, just like website copywriting can illuminate your benefits to your ideal audience.

Do you have questions? I’ve put some of the common ones here for your convenience.

Why hire for content strategy and copywriting?

You are busy running your business. Sure, you could attempt to DIY it. But do you have the time and energy?

Sometimes the best business decision is to outsource work to a professional.

A content strategy and copywriter understands the importance of research and strategic planning before starting the written work and has the ability to write quality pieces that connect, engage, and convert. I blend the two to reach the audiences that matter for your business: your ideal customers and search engines.

Why work with Waymarks?

There are many SEO agencies out there that over-promise and under-deliver. On the other hand, many content writers write for websites and blogs but don’t optimize for search engines or use techniques to guide audiences to do anything when they are done reading.

Waymarks isn’t an SEO agency. Waymarks isn’t a content mill. I provide personalized strategy and ethical copywriting.

There is no cookie-cutter, impersonal work happening here. No generic SEO mumbo-jumbo, gimmicks, or tricks.

I care about your business and carefully customize each of my projects to fit your unique needs. We collaborate, research, plan, and work together to achieve your goals — not mine.

What is copywriting?

Copywriting is the art and science of creating quality written content that engages, builds trust, and guides your audience to a specific action.

I go into more detail in this blog: What Is The Difference Between Copy and Content?

How much is a consultation?

Your first 30-minute discovery call is free. If you need more time or would prefer to consult first, I do offer a paid 1-hour consultation service as well.

Ready to book your discovery call?

How do payments work?

Stand-alone projects: 

For projects under $500, the full amount is due upfront.

For projects over $500, a deposit (50% of the total project price) is due at contract signing to secure your place in my schedule. The remaining 50% will be invoiced when the first draft(s) are sent for your review.

Note: Revisions will not be completed until after the final payment is received.

Retainers: The agreed-upon monthly price will be invoiced on the first business day of the month for the duration of the contract. Payment is due seven business days later.

Do you charge late fees?

Payments are due seven business days after the original invoice is sent.

Late payments will be charged a 3% late fee and all in-progress work will be stopped until the payment is received.

Do you refund for cancellations?

No. When you pay the project deposit, I block time on my calendar to complete your project. All of my work is customized specifically for your needs. If the project is canceled before completion, that is an investment of time, preparation, and partial or complete work that I cannot get back nor can I re-purpose or sell to another client.

I do not refund any percentage of payment(s) already made when contracts or projects are ended (by either party) pre-maturely.

How long does a typical project take?

The timeline varies depending on the scope of the project, revision turnarounds, my availability, and more. Basically… each project is unique and will have a customized timeline.

To secure your place in my schedule, you must sign a contract and pay the deposit.

How many rounds of edits/revisions are included?

Procrastination through perfectionism can quickly derail a project. To prevent this, I have carefully chosen the number of revisions included in each package. Most include up to two revisions per page, blog, or other deliverable.

Need more edits? For each webpage or blog, it will cost $50 per additional revision.

Your question not answered? Send me an email at waymarkscopywriting@gmail.com.

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