Stop Guessing, Start Connecting: Using Audience Personas to Power Your Content
With well-defined personas, you can improve your business's content strategy by speaking directly to the needs, motivations, and pain points of your ideal customers.
Your website is your digital storefront—a reflection of your brand that should fill you with pride and confidence. Does yours?
Do you cringe when someone asks for your website address? Is your current website or web content uncomfortably out-of-date?
I see this all the time with small-to-medium businesses in many different industries. Your website was built at the beginning of your journey and things have changed since then. Your digital storefront is no longer an accurate representation of who you are (your brand) and what you do (your services).
When your website copy is refreshed and enhanced to speak to your ideal audience now and your web content supports your goals today, you will rediscover the excitement of sharing your brand to your community.
Hey, there. I’m Jacquelyn, a professional website copywriter and content specialist. I’ve guided many business owners like you on their own journeys to transform their websites and web content strategy.
Are you ready to refresh your website and content? Jump to:
“I contacted Jacquelyn at Waymarks Web Solutions to re-do my website in order to create a coherent narrative about my new services. She did an exceptional job at telling the story of my background and services. The website now feels like it flows a lot better and leads the potential client to a specific Call to Action.“
Nika Gueci, Nika Gueci Consulting
Website Foundations Client
Stop the cringe.
Get your website and content back on track.
My approach is straightforward and tailored to your needs. I guide you through a simple process that begins with understanding your goals. This includes research and informed strategizing. It ends with delivering new or refreshed content that resonates with your audience. The goal? To optimized for organic traffic and guide your people forward in your user journey.
We’ll discuss your needs, business goals, and see if we are a mutual fit on a free 30-minute Zoom call.
Based on the assessment, I’ll offer the best proposal or retainer for your needs and budget.
We’ll collaborate on your web strategy and I’ll write the copy and content agreed upon.
When revisions are completed, I deliver your finalized deliverables. On retainer? We repeat!
I partner with a diverse range of businesses and organizations, but they often have similar challenges. I help them communicate effectively with their website copy and content to achieve their goals.
My expertise is particularly valuable for:
Whether you’re launching a new business or service, growing your client base, or amplifying your mission, I’m here to help you connect with your audience through powerful, purpose-driven content.
“So amazing! There aren’t enough words to express my gratitude for your patience, willingness, and overall drive to go above and beyond what I could have expected.”
Veronica Godkin, A Worshipper’s Devotional
Copy Refresh and Consulting Client
Ready to outsource your website copy and content needs to a professional copywriter? Need consistent and optimized articles for your blog every month? Looking for a creative partnership to help with strategy?
Great! Grab a slot on my calendar to schedule your free 30-minute consultation right now.
Have questions or a general inquiry? Please use this contact form and I’ll reach out to you within 2 business days.
Hey, there! Are you a new business owner about to start building your first website?
Check out my FREE 10-lesson course with the basics you need to lead a successful project.
With well-defined personas, you can improve your business's content strategy by speaking directly to the needs, motivations, and pain points of your ideal customers.
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This December, Waymarks marks its one-year anniversary! And what a year it’s been — filled with opportunities, challenges, and milestones that have shaped my business into what it is today. When I (re)launched Waymarks, it was a true leap of faith and a chance to merge my love for writing with years of web development […]