Waymarks Services and Rates
I provide web content strategy and copywriting services to small to medium businesses, entrepreneurs, and start-ups. My areas of specialty include website copy and web content support (e.g. blogs, case studies, copyediting SME-written articles, and more).
Website Foundations
Need a strategic approach to create high-performing web content that engages your target audience and drives results? Whether you need a comprehensive content overhaul or a fresh start with a new website build, I work closely with you to create the online presence you really want.
Comprehensive Web Content Strategy & Copy
This path includes research, audits, strategy session, and full website copy, starting at $10,000*.
- Kickoff call
- Onboarding questionnaire
- Market and target audience research
- Website and/or content audits
- Strategy Session calls
- SEO planning
- Outline and copy for the entire website
- Two revisions per page
- 3-months web content support
* Pricing depends on the size and scope of the website.
Website Migration
For clients who need a fresh start, this package includes a full site migration services, starting at $5,000.
- Kickoff call
- Website and content audits
- Migration Strategy call
- New or enhanced copy for 5 content pages
- Two revisions per page
- Design strategy call
- Website Migration*
- Full site review
- Launch
- 1-month post-launch monitoring and maintenance
* Migration to a new hosting platform or a migration to a new content management system.
New Website Build
For clients starting from scratch, this package includes new website build services, starting at $3,000.
- Kickoff call
- Onboarding questionnaire
- Target audience research
- Content strategy call
- SEO planning
- Outline and copy for a 5 page website
- Two revisions per page
- Design strategy call
- Website build*
- Full site review
- Launch
- 1-month post-launch monitoring and maintenance
* Web development experience with Drupal, WordPress, Squarespace, Wix.
So amazing! There aren’t enough words to express my gratitude for your patience, willingness, and overall drive to go above and beyond what I could have expected.
— Veronica Godkin, A Worshipper’s Devotional
Collaborative Homepage Makeover
Quick Copy Wins
Got a copy list three-miles long? Sometimes you have just one thing that is on your to-do list but you never seem to have enough time to get around to completing it. What you need is a quick win, and I can help.
VIP Copy Intensive
A week-long intensive focused on one key area, like homepage makeovers or sales page rewrites. Fixed Price: $1500
My VIP Copy Intensive includes:
- Pre-work questionnaire
- 60-minute strategy call
- 7 hours of dedicated writing time
- Comprehensive editing and 1 round of revisions
- Quick turnaround (about 1 week)
Choose from:
- Homepage or sales page rewrite
- 1-3 webpage rewrites
- 2 blog posts
- 1 case study (client interview not included)
- Email course (5 email lessons + 1 follow up)
- OR copyediting for 1-3 SME-written articles
Copy Refresh
Quick updates and refreshes for existing content in 5 business days. Fixed Price: $500
I refresh the existing copy (select one):
- Mid-length sales page (homepage, sales, landing)
- Website copy (1-3 pages)
- Email sequence (2-5 emails)
- Opt-in page
- OR professional profile (Associations, LinkedIn, Upwork, etc.)
What you get:
- A thorough copy edit of your existing copy/content.
- Additional notes on messaging, strategy, and/or structure.
- A video walking you through my feedback and recommendations.
[Waymarks] content is carefully considered and executed to a very high standard. My website has achieved a 59% increase in organic traffic over the last 90 days, thanks in part to Jacquelyn’s contribution. Highly recommended.
— Monica Shaw, Writer’s Residence
Deep dive, SEO Blog
Ongoing Support
Is your business blog out of date? Looking to add new pieces? Struggling with publishing consistently to boost your organic traffic? You need a web content strategy and a copywriter on your team. I offer monthly retainers that can be customized to your unique needs and consulting services if you’re not sure where to begin.
Monthly Retainers
Ongoing support packages tailored to your web content needs, starting at $800*.
Example of options (customizable):
- 2 or 4 monthly, optimized blogs
- 1 case study per month (with or without client interviews)
- 2-4 webpages per month
- 1-3 weekly emails
How it works:
- 1 monthly strategy call or email
- Done-with-you (you provide the topics and SEO keyword; I do the writing)
- Done-for-you (I do the SEO/research, present topics for your approval, and I do the writing)
* Pricing depends on the size and scope of the retainer. Custom retainers are available to accommodate most budgets.
Consulting Services
Available as needed for strategy, troubleshooting, and more. Starting at $100 for a 1-hour session.*
Ideal for:
- Website copy review
- Web content review
- Strategy or brainstorming
- Peer coaching
- DIY Training
Sessions include:
- 1-hour consulting session
- 1 follow up email with key takeaways
* Technical consults regarding web development in general or Drupal, WordPress, Squarespace, specifically, cost $150 per 1-hour.
Working with Jacquelyn was absolutely great. There was a process, comms were clear, and you accepted my input and integrated it.
— Zvi Epner, QuitWingingIt
Customized Lead Funnel Package + Nurture Emails
Let’s start marking items off your to-do list today!