Waymarks Blog

Welcome to the Waymarks Blog, your go-to destination for insightful content strategy and copywriting tips. Just like waymarks mark trails to keep hikers safe and on course, this blog is your guide in navigating content strategy and copywriting. Whether you’re a seasoned entrepreneur or just starting your journey, I’m here to help you chart your course to audience engagement and business growth.

Let’s start this adventure together!

Why Small Businesses Need a Smarter Approach to Website Management

Topics: content strategy, marketing, retainer, website, website support

If you’ve ever spent an afternoon wrestling with your website instead of focusing on revenue-generating activities, you’re not alone. But here’s the reality: website management is more than just tweaking text once a year or uploading a blog post every few months.
Stop Guessing, Start Connecting: Using Audience Personas to Power Your Content

Topics: content, content strategy, marketing

With well-defined personas, you can improve your business’s content strategy by speaking directly to the needs, motivations, and pain points of your ideal customers.
Kickstart the Year with Consistent Content Creation: Here’s Why It Matters (And How to Get Started)

Topics: case study, content, content strategy, goals, marketing, retainer, testimonials

Content creation deserves a spot in your business strategy, but it takes time and effort. Today we’ll touch on the benefits, why data is important, essential steps for building a successful strategy, and tips to make content creation easier on you and your team.
Waymarks Celebrates One Year: A Journey of Growth, Learning, and Gratitude

Topics: announcement, copywriting, reflections

This December, Waymarks marks its one-year anniversary! And what a year it’s been — filled with opportunities, challenges, and milestones that have shaped my business into what it is today. When I (re)launched Waymarks, it was a true leap of faith and a chance to merge my love for writing with years of web development…
How to Write Homepage Content And Avoid These 10 Common Mistakes

Topics: content, content strategy, copy, copywriting, website

Your homepage is often the first impression potential customers will have of your brand. Good news! I’m walking you through 10 common mistakes that small businesses make when writing homepage content and how to avoid them.
Building Trust and Credibility: The Role of Case Studies in Connecting with Prospects

Topics: case study, content strategy, marketing, social proof, testimonials

Case studies can be a powerful tool in your marketing toolbox. By showcasing real-life examples of your work and the real results you have achieved for clients, you show your expertise and build trust. Let’s explore how together.
Website Copywriting Tips: 7 Best Practices to Boost Conversions

Topics: best practices, content, content strategy, copy, copywriting, examples

Compelling and ethical website copywriting is about connecting with your audience, showcasing your value, and driving meaningful actions. Let’s explore seven website copywriting tips that help you achieve that and more.
Engage Your Audience and Grow Your Business with a Powerful Email Course

Topics: email course, email funnel, lead magnet, marketing

Are you looking to establish your business as an authority, engage your audience, and provide immediate value to your subscribers? An email course is a powerful tool that can help grow your email list while building trust with warm leads.
Which Website Builder Is The Best Choice For Your Business?

Topics: examples, startups, website

You are launching a new business and have a nagging question looming over you like an ominous thundercloud: Where do you build your website? Let me break down the basics to help get you started on the right track for your business. There are three main options you will likely consider.
What Is A Content Audit and Why It’s Essential for Your Business

Topics: audit, content, content audit, content strategy

When was the last time you took a good hard look at your business’s digital content? If it’s been a while, your marketing may have wandered off the path. Performing a periodic content audit is essential. It’s your opportunity to re-establish your bearings, survey the landscape, and start clearing obstructions.