Waymarks Blog
Welcome to the Waymarks Blog, your go-to destination for insightful content strategy and copywriting tips. Just like waymarks mark trails to keep hikers safe and on course, this blog is your guide in navigating content strategy and copywriting. Whether you’re a seasoned entrepreneur or just starting your journey, I’m here to help you chart your course to audience engagement and business growth.
Let’s start this adventure together!
-
How to Write a Homepage That Works (Not Just Looks Good)
A good homepage should do so much more than just look nice. It needs to work. It has to answer real questions. It builds trust with the right people. And it leads qualified site visitors to take the next logical action. In this deep dive, I’ll walk you through a homepage framework I’ve used with…
-
How to Audit a Website: A Clear, Practical Guide for Small Teams
You’ve heard you should audit your website regularly. But what does that mean? This guide will walk you through the why, what, and how of website audits — in plain language, with a practical checklist and a few tools to make it easier.
-
7 Powerful Ways to Reuse Reviews and Testimonials (With Real-Life Examples)
Topics: case study, content, content strategy, examples, marketing, social proof, testimonials, websiteYou’ve got reviews. But are they pulling their weight? Maybe a 5-star Google rating. A glowing email from a happy client. A kind shoutout on social. Those are marketing gold. But too often, they sit untouched. Let’s fix that.
-
Hiring a Professional Writer is a Smart Investment
Is creating content falling to the bottom of your to-do list? You don’t have to do it all yourself. A professional copywriter can help you turn your ideas into clear, compelling messaging that connects with your audience and drives results.
-
Why Small Businesses Need a Smarter Approach to Website Management
If you’ve ever spent an afternoon wrestling with your website instead of focusing on revenue-generating activities, you’re not alone. But here’s the reality: website management is more than just tweaking text once a year or uploading a blog post every few months.
-
Stop Guessing, Start Connecting: Using Audience Personas to Power Your Content
With well-defined personas, you can improve your business’s content strategy by speaking directly to the needs, motivations, and pain points of your ideal customers.
-
Kickstart the Year with Consistent Content Creation: Here’s Why It Matters (And How to Get Started)
Content creation deserves a spot in your business strategy, but it takes time and effort. Today we’ll touch on the benefits, why data is important, essential steps for building a successful strategy, and tips to make content creation easier on you and your team.
-
Waymarks Celebrates One Year: A Journey of Growth, Learning, and Gratitude
This December, Waymarks marks its one-year anniversary! Waymarks Celebrates One Year: A Journey of Growth, Learning, and Gratitude And what a year it’s been — filled with opportunities, challenges, and milestones that have shaped my business into what it is today. When I (re)launched Waymarks, it was a true leap of faith and a chance…
-
How to Write Homepage Content And Avoid These 10 Common Mistakes
Your homepage is often the first impression potential customers will have of your brand. Good news! I’m walking you through 10 common mistakes that small businesses make when writing homepage content and how to avoid them.
-
Building Trust and Credibility: The Role of Case Studies in Connecting with Prospects
Case studies can be a powerful tool in your marketing toolbox. By showcasing real-life examples of your work and the real results you have achieved for clients, you show your expertise and build trust. Let’s explore how together.
Website Basecamp
Hey, there! Are you a new business owner about to start building your first website?
Check out my FREE 10-lesson course with the basics you need to lead a successful project.