Welcome to the Waymarks Learning Library

Your go-to destination for insightful content strategy, marketing ideas, and copywriting tips. This library is filled with free articles, how to guides, and client Q&As.

Why Case Studies for Personal Brands Convert Better Than Testimonials

Topics: case studies

Your ideal, best-fit clients want a story that shows you understand their struggles and can actually help them overcome those hurdles. That’s where case studies come in. And in this post, I’m breaking down exactly why they outperform testimonials every time.
5 Blog-Writing Mistakes Coaches and Consultants Must Avoid

Topics: blogging

Blogging is still one of the most powerful tools coaches and consultants have to build authority, nurture trust, and attract leads. But only if you do it right. Here are blog writing tips for coaches and consultants so you can avoid these common traps.
Is Your Coaching or Consulting Business Ready for Case Studies?

Topics: case studies

If you’ve been wondering about how case studies for consultants and coaches actually work, if your business is ready for case studies, or what to do with them if you have them, this post will give you the clarity you need to get started — or know when to wait.
How to Write an About Page for Your Business That Actually Converts

Topics: websites

Despite the name, your About page isn’t really about you. It’s about helping your ideal clients see themselves in your story, and reassuring them that you get their needs, their challenges, and their goals. Find out what makes a good About page, four pro tips for writing yours, and real-life elements to improve your storytelling.
How to Write a Homepage That Works (Not Just Looks Good)

Topics: websites

A good homepage should do so much more than just look nice. It needs to work. It has to answer real questions. It builds trust with the right people. And it leads qualified site visitors to take the next logical action. In this deep dive, I’ll walk you through a homepage framework I’ve used with…
How to Audit a Website: A Clear, Practical Guide for Small Teams

Topics: audits, websites

You’ve heard you should audit your website regularly. But what does that mean? This guide will walk you through the why, what, and how of website audits — in plain language, with a practical checklist and a few tools to make it easier.
7 Powerful Ways to Reuse Reviews and Testimonials (With Real-Life Examples)

Topics: testimonials

You’ve got reviews. But are they pulling their weight? Maybe a 5-star Google rating. A glowing email from a happy client. A kind shoutout on social. Those are marketing gold. But too often, they sit untouched. Let’s fix that.
Hiring a Professional Writer is a Smart Investment

Topics: content strategy

Is creating content falling to the bottom of your to-do list? You don’t have to do it all yourself. A professional copywriter can help you turn your ideas into clear, compelling messaging that connects with your audience and drives results.
Why Small Businesses Need a Smarter Approach to Website Management

Topics: websites

If you’ve ever spent an afternoon wrestling with your website instead of focusing on revenue-generating activities, you’re not alone. But here’s the reality: website management is more than just tweaking text once a year or uploading a blog post every few months.
Stop Guessing, Start Connecting: Using Audience Personas to Power Your Content

Topics: content strategy

With well-defined personas, you can improve your business’s content strategy by speaking directly to the needs, motivations, and pain points of your ideal customers.