Despite the name, your About page isn’t really about you. It’s about helping your ideal clients see themselves in your story, and reassuring them that you get their needs, their challenges, and their goals. Find out what makes a good About page, four pro tips for writing yours, and real-life elements to improve your storytelling.
A good homepage should do so much more than just look nice. It needs to work. It has to answer real questions. It builds trust with the right people. And it leads qualified site visitors to take the next logical action. In this deep dive, I’ll walk you through a homepage framework I’ve used with clients across industries and I’ll include real-life examples, common mistakes, and tips you can apply today.
You’ve heard you should audit your website regularly. But what does that mean? This guide will walk you through the why, what, and how of website audits — in plain language, with a practical checklist and a few tools to make it easier.
If you’ve ever spent an afternoon wrestling with your website instead of focusing on revenue-generating activities, you’re not alone. But here’s the reality: website management is more than just tweaking text once a year or uploading a blog post every few months.
Your homepage is often the first impression potential customers will have of your brand. Good news! I'm walking you through 10 common mistakes that small businesses make when writing homepage content and how to avoid them.
Compelling and ethical website copywriting is about connecting with your audience, showcasing your value, and driving meaningful actions. Let's explore seven website copywriting tips that help you achieve that and more.
You are launching a new business and have a nagging question looming over you like an ominous thundercloud: Where do you build your website? Let me break down the basics to help get you started on the right track for your business. There are three main options you will likely consider.