Client Wins and Results
Every project is a journey — full of roots, branches, and breakthroughs.
Here you’ll find stories of clients who dared to grow and the lasting changes we created together.
SYTE Corp
Heavy civil and underground utilities construction
Starting point
SYTE Corp is expanding its solutions to include make ready infrastructure for clean energy and methane gas leak detection with their mobile fleet. Their website had barely been touched (let alone updated) since it was originally built and launched in 2018. Their WordPress site was behind on core and security updates, their server was bogged down by three abandoned installations, and the content no longer reflected the company’s current capabilities.
What we did
Redesigned the entire site to provide a modern, updated experience. Rewrote copy to highlight their expanded solutions and combined expertise, while optimizing pages for SEO. Cleaned up the backend file management, updated the database, and significantly improved overall site performance and security.
The win
SYTE relaunched with a clear objective, service pages aligned with current offerings and future expansion goals, and cohesive visual branding supported by strong, informative messaging. The CEO and leadership team are now better positioned as industry experts—and confident sharing their website at conferences and industry events.
Full case study coming soon.
Visit the client website →
Care Lumina Health
MDS and LMSW consulting for skilled nursing facilities
Starting point
Angela Peche’s five-year-old consulting business was growing and ready for a complete brand overhaul, including a new name. With only a LinkedIn company page as her primary online presence, Angela knew it was time to establish a true digital home that could support the next phase of growth.
What we did
Partnered with Angela to select a platform that fit her long-term goals while consolidating multiple tools and software subscriptions. Collaborated on developing a new visual brand and built a modern, sophisticated one-pager website on Odoo, designed with future eLearning expansion in mind. The landing page was written with skilled nursing facilities as the primary audience, featuring strong messaging, objection-aware copy, and clear next steps.
The win
In just four weeks, Angela launched a polished website for her newly rebranded consulting business. Care Lumina Health now has a professional digital hub that supports growth, builds trust with facilities, and positions Angela to expand her services and team with confidence.
Full case study coming soon.
Visit the client website →
CMBS
A tax and accounting firm
Starting point
A DIY site that looked unpolished, lacked essential search engine optimization, and didn’t reflect their professional, approachable brand. Visitors weren’t converting into leads.
What we did
Redesigned and expanded the site structure, rewrote copy in a warm, client-centered voice, optimized pages for local SEO, and modernized the design — all within their existing platform.
The win
92% more page views and 67% more unique visitors in the first week post-launch. The founders are proud to share a website that attracts and converts best-fit clients.
Runnion Equipment
Crane and Aerial Lift Provider
Starting point
Runnion Equipment was celebrating its 50th year, but its Drupal-based website content had not been evaluated or improved in close to five years. While new, used, and rental equipment was updated regularly, the team knew that the messaging and content was outdated and not optimized for search.
What we did
Conducted a thorough website content and SEO audit, analyze over 40 of their recent reviews, and used the data to map out an improvement strategy. The top 30 pages were selected, rewritten with their best-fit customers in mind, messaging clarified and unified, page layouts adjusted for a better user experience, and careful SEO applied (on-page and technical).
The win
Runnion Equipment’s website now speaks directly to their customers, answering their questions quickly and clearly, and guiding them to next steps with minimal clicks. It highlights their fifty years of service while looking to a bright future of further expansion. Search rankings, especially local search to the Illinois and Wisconsin areas (near their physical locations) have also improved.
Full case study coming soon.
Visit the client website →
Nika Gueci Consulting
Well-being and leadership consulting
Starting point
Nika Gueci was ready to expand with a brand-new service: Fractional Chief Well-being Officer. But her existing site was outdated, inconsistent, and unclear. It didn’t reflect her expertise or make room for her next chapter.
What we did
Partnered with Nika to clarify her positioning, rewrite and streamline six key pages, and design a cohesive new site on Wix. We built a dedicated service page to spotlight her Fractional CWO offer and polished the brand voice across her consulting services.
The win
In just five weeks, Nika launched a refreshed website that aligned perfectly with her vision. The result: clear messaging, modern design, and a site she’s proud to share with leaders seeking well-being strategies — positioning her as a go-to authority in her field.
Laurelwood Books
Homeschool curriculum and eCommerce
Starting point
Laurelwood Books, a homeschool curriculum publisher, was stuck on an outdated eCommerce platform that was breaking down: missed orders, clunky navigation, and expensive hosting conflicts. The online store was at risk of shutting down.
What we did
Guided Laurelwood through a full platform migration from Zen Cart to Squarespace Commerce, including rewriting site and product content, modernizing the design, and training the owner on how to confidently manage her shop. All completed under tight deadlines during her busiest sales season.
The win
Laurelwood Books launched a modern, easy-to-manage storefront that began processing orders immediately. Instead of shutting down, the business gained new momentum with a site built for growth, customer trust, and long-term sustainability.
North Star Sleep Solutions
Healthcare startups, dental sleep medicine
Starting point
NorthStar Sleep Solutions was a brand-new practice with no online presence, no patients, and no branding to introduce their vision to the community.
What we did
Partnered with the founder to build their brand identity, clarify positioning, and create messaging that inspires trust. Designed and developed a polished five-page WordPress site with clear patient resources, booking options, and at-home sleep assessment tools — all optimized for local search.
The win
NorthStar launched with a strong digital foundation that matched their big ambitions. The new site established their presence in the East Valley of the Phoenix-Metropolitan area, supported a fast-growing patient base, and set the stage for future team expansion.
Full case study coming soon.
Visit the client website →
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Samples That Speak Louder Than Words
Peek behind the scenes at how I turn client wins and ideas into stories that grab attention, build trust, and help businesses grow.
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Case studies
Radiologist Achieves Exceptional Board Exam Success with Personalized Coaching
From blogs to how-to’s: content that actually helps and converts.
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Client Testimonials and Examples How to Get and Use Social Proof, long-form SEO blog
A Developer’s Guide to Better Work Habits, educational blog
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