Client Wins and Results
Every project is a journey — full of roots, branches, and breakthroughs.
Here you’ll find stories of clients who dared to grow and the lasting changes we created together.
CMBS
A tax and accounting firm
Starting point
A DIY site that looked unpolished, lacked essential search engine optimization, and didn’t reflect their professional, approachable brand. Visitors weren’t converting into leads.
What we did
Redesigned and expanded the site structure, rewrote copy in a warm, client-centered voice, optimized pages for local SEO, and modernized the design — all within their existing platform.
The win
92% more page views and 67% more unique visitors in the first week post-launch. The founders are proud to share a website that attracts and converts best-fit clients.
Runnion Equipment
Crane and Aerial Lift Provider
Starting point
Runnion Equipment was celebrating its 50th year, but its Drupal-based website content had not been evaluated or improved in close to five years. While new, used, and rental equipment was updated regularly, the team knew that the messaging and content was outdated and not optimized for search.
What we did
Conducted a thorough website content and SEO audit, analyze over 40 of their recent reviews, and used the data to map out an improvement strategy. The top 30 pages were selected, rewritten with their best-fit customers in mind, messaging clarified and unified, page layouts adjusted for a better user experience, and careful SEO applied (on-page and technical).
The win
Runnion Equipment’s website now speaks directly to their customers, answering their questions quickly and clearly, and guiding them to next steps with minimal clicks. It highlights their fifty years of service while looking to a bright future of further expansion. Search rankings, especially local search to the Illinois and Wisconsin areas (near their physical locations) have also improved.
Full case study coming soon.
Nika Gueci Consulting
Well-being and leadership consulting
Starting point
Nika Gueci was ready to expand with a brand-new service: Fractional Chief Well-being Officer. But her existing site was outdated, inconsistent, and unclear. It didn’t reflect her expertise or make room for her next chapter.
What we did
Partnered with Nika to clarify her positioning, rewrite and streamline six key pages, and design a cohesive new site on Wix. We built a dedicated service page to spotlight her Fractional CWO offer and polished the brand voice across her consulting services.
The win
In just five weeks, Nika launched a refreshed website that aligned perfectly with her vision. The result: clear messaging, modern design, and a site she’s proud to share with leaders seeking well-being strategies — positioning her as a go-to authority in her field.
Laurelwood Books
Homeschool curriculum and eCommerce
Starting point
Laurelwood Books, a homeschool curriculum publisher, was stuck on an outdated eCommerce platform that was breaking down: missed orders, clunky navigation, and expensive hosting conflicts. The online store was at risk of shutting down.
What we did
Guided Laurelwood through a full platform migration from Zen Cart to Squarespace Commerce, including rewriting site and product content, modernizing the design, and training the owner on how to confidently manage her shop. All completed under tight deadlines during her busiest sales season.
The win
Laurelwood Books launched a modern, easy-to-manage storefront that began processing orders immediately. Instead of shutting down, the business gained new momentum with a site built for growth, customer trust, and long-term sustainability.
North Star Sleep Solutions
Healthcare startups, dental sleep medicine
Starting point
NorthStar Sleep Solutions was a brand-new practice with no online presence, no patients, and no branding to introduce their vision to the community.
What we did
Partnered with the founder to build their brand identity, clarify positioning, and create messaging that inspires trust. Designed and developed a polished five-page WordPress site with clear patient resources, booking options, and at-home sleep assessment tools — all optimized for local search.
The win
NorthStar launched with a strong digital foundation that matched their big ambitions. The new site established their presence in the East Valley of the Phoenix-Metropolitan area, supported a fast-growing patient base, and set the stage for future team expansion.
Full case study coming soon.
From ideas to ink: see a few examples of my written work
Samples That Speak Louder Than Words
Peek behind the scenes at how I turn client wins and ideas into stories that grab attention, build trust, and help businesses grow.
Proof that your work changes lives. Time to show it off.
Case studies
Radiologist Achieves Exceptional Board Exam Success with Personalized Coaching
From blogs to how-to’s: content that actually helps and converts.
Blogs
Client Testimonials and Examples How to Get and Use Social Proof, long-form SEO blog
A Developer’s Guide to Better Work Habits, educational blog
No bylines? No problem. We can keep the authorship just between us.
Ghostwriting and white label services
I provide ghostwriting and white label services for SaaS, agencies, and fellow copywriters — no bylines required. Due to NDAs and white label agreements, all I can say is that I’ve supported well-known names in the Drupal community, cybersecurity, high-tech communities, and language services/technology industries.
Need a ghostwriter? Tell me about your project →
Ready to turn your digital assets into marketing that attracts and converts?
We start all projects and packages with a free consultation, to make sure you get the right services for your needs. Then we’ll create a strategy that’s tailored to your business goals, so you can attract the right people and convert them with confidence.