Why Work With Waymarks?
Waymarks is your full-service web studio and strategic partner. With 15+ years of experience in web design, content strategy, and copywriting, I help small teams and solo founders create websites that don’t just look good — they work.
From smart site builds and redesigns to conversion-focused copy and ongoing support, I offer customized services that align your site with your goals, attract the right people, and turn traffic into action — ethically and effectively.
If you need a website that does the heavy lifting for your business, Waymarks can lead the way.
Hi! I’m Jacquelyn Van Sant.
I’m the founder of Waymarks, a full-service web studio offering website strategy, smart design, and human-first content for small teams and mission-driven businesses.
I work with clients to research, strategize, write, design, and build websites that actually work — sites that connect with the right people, reflect your values, and support your business goals.
I’ve worn many hats over the last fifteen years: web designer, developer, content manager, project manager, client onboarding specialist, and hosting migration consultant. That range gives me a unique perspective on what makes a website work — not just technically, but as a living, lead-generating part of your business.
And that is how Waymarks Web Studio came to be.
I brought my all my passions and experience together to help businesses and organizations like yours create websites and content that feel aligned, build authority, and ethically guide your audience to take action.
Certified Copywriter
In April 2024, I achieved a major milestone by becoming a Certified “Write Your Way to Freedom” Copywriter. This prestigious comprehensive program isn’t just about learning techniques. It’s an intensive journey of mastering effective and ethical copywriting strategies through hands-on training, expert support in building a thriving business that drives real results for clients, and continued access to an incredible community for ongoing education.
When you partner with Waymarks, you’re working with a strategic writer committed to using my certified skills to move your business forward.
Additional Certifications and Achievements
Before starting Waymarks…
Pantheon
Sept 2021 — July 2023
Arizona State University
Oct 2012 — Sept 2021
Marine Corps Community Services
March 2008 — April 2010
Need a web content strategist and copywriter to refresh and optimize your website?
I’d love to work with you.