A good homepage should do so much more than just look nice. It needs to work. It has to answer real questions. It builds trust with the right people. And it leads qualified site visitors to take the next logical action. In this deep dive, I’ll walk you through a homepage framework I’ve used with clients across industries and I’ll include real-life examples, common mistakes, and tips you can apply today.
You’ve heard you should audit your website regularly. But what does that mean? This guide will walk you through the why, what, and how of website audits — in plain language, with a practical checklist and a few tools to make it easier.
You’ve got reviews. But are they pulling their weight? Maybe a 5-star Google rating. A glowing email from a happy client. A kind shoutout on social. Those are marketing gold. But too often, they sit untouched. Let’s fix that.
With well-defined personas, you can improve your business's content strategy by speaking directly to the needs, motivations, and pain points of your ideal customers.
Content creation deserves a spot in your business strategy, but it takes time and effort. Today we'll touch on the benefits, why data is important, essential steps for building a successful strategy, and tips to make content creation easier on you and your team.
Your homepage is often the first impression potential customers will have of your brand. Good news! I'm walking you through 10 common mistakes that small businesses make when writing homepage content and how to avoid them.
Compelling and ethical website copywriting is about connecting with your audience, showcasing your value, and driving meaningful actions. Let's explore seven website copywriting tips that help you achieve that and more.
When was the last time you took a good hard look at your business’s digital content? If it's been a while, your marketing may have wandered off the path. Performing a periodic content audit is essential. It's your opportunity to re-establish your bearings, survey the landscape, and start clearing obstructions.
You're a busy business owner and already stretched thin. You might have been asking yourself lately: What is the difference between copy and content? Why is mastering both crucial for your business's success? Is outsourcing copy and content creation the best choice for you?