Engage Your Audience and Grow Your Business with a Powerful Email Course
Are you looking to establish your business as an authority, engage your audience, and provide immediate value to your subscribers? An email course is a powerful tool that can help grow your email list while building trust with warm leads.
In this deep dive, I’ll cover what an email course is, the benefits, how they work, and why working with a professional copywriter might be the right choice for your business.
Whether you are a solopreneur, small business, or non-profit, an email course can resonate with your audience and drive results.
Let’s get started!
What is an Email Course?
An email course is a series of educational emails delivered to your subscribers over a set period. Think of it like an automated drip campaign used as a lead magnet to provide valuable insights, tips, or strategies on a specific topic or problem within your area of expertise.
It’s a highly effective way to attract interested leads to your email list and nurture your relationship with your audience.
In short, email courses showcase your knowledge and build trust and credibility by providing immediate value.
What are the Benefits of an Email Course?
Email courses offer numerous benefits for businesses, especially for organizations changing lives and uplifting communities.
Attract and Engage Your Ideal Audience
By offering a free, value-packed email course, you can attract your ideal audience and keep them engaged with your brand. As they receive valuable content directly in their inboxes, they are more likely to remember you and see you as a trusted resource. It also warms them to a soft pitch at the end of the course (aka automated email sequence).
Position Yourself as an Industry Expert
An email course allows you to demonstrate your expertise in your field. By sharing your knowledge and providing practical tips, strategies, or solutions, you’ll establish yourself as an authority. You are able to develop trust with prospective clients or customers by giving away valuable content for free.
Nurture Relationships and Build Trust
Email courses provide unique opportunities to nurture relationships with your subscribers and build trust over time. As you deliver consistent, valuable content, your subscribers will come to view you as a reliable source of information and be more likely to engage with your brand.
Increase Email List Growth
Offering an email course is an excellent way to incentivize people to join your email list. It replaces more traditional lead magnets – overused checklists, time-consuming ebooks, or clunky templates – by providing a valuable resource. All in exchange for their email address, which can significantly grow your list of subscribers interested in your topic and primed for engagement.
Drive Conversions and Sales
While an email course is primarily focused on providing real value quickly, it can also lead to increased conversions and sales. By building trust and positioning yourself as an expert, your subscribers will be more likely to consider your paid products or services when they’re ready to make a purchase. Email courses are often used as lead magnets for higher value services, products, or a full course.
Save Time
Email courses can also save you time. Your popular existing content can be repurposed into an email course with a targeted pitch at the end of the sequence for a relevant and specific product, service, or webinar.
Additionally, the automated nature means you can continue to deliver value to your target audience with minimal effort. This can be an ideal solution for coaches, solopreneurs, and small teams where time is money.
Stop spending your discovery calls or initial consultations answering the same few questions over and over and over again. You can create an email course once to educate prospective leads on these high-demand topics without losing time and money.
How Do Email Courses Work?
Now that I have explained what email courses are and how your business benefits from offering one, you are likely wondering how email courses work. While email courses vary in topic, length, delivery frequency, and purpose, most are created by following these five steps.
Step 1: Choose a Compelling Topic
Select a topic that aligns with your target audience’s interests and pain points. The topic should be specific, relevant, and valuable to your ideal customers. It could be the answer to a question you receive often, an educational dive into one of your more popular services, products, or topics, or a practical solution to a common problem within your industry.
Step 2: Outline Your Email Course
Develop a clear outline for your email course, breaking down the topic into a series of logical, bite-sized lessons. Each email should build upon the previous one, providing a cohesive and progressive learning experience.
You also want to consider the number of lessons. It is not uncommon to see email courses with between 3 and 10 lessons, which are typically delivered daily. The sweet spot is 5 lessons. You’ll often see this advertised as: “Learn [skill or tool] in 5 days!” or “Master [problem] in 5 steps!” or “Start [doing a thing] in 5 days!”
Remember, the lessons are not the only emails in the course. You should also include a welcome email at the beginning and at least 2 “next step” emails at the end. These are used to either pitch a related paid service/product or nurture your subscribers. (For example, an accountability follow up or progress checker.)
Step 3: Create Valuable Content
Write engaging and informative content for each email in your course. Focus on providing practical tips, actionable strategies, and real-world examples that your audience can immediately apply to their lives or businesses. Best practices state lessons between 800 and 1200 words in length – with 1000 words being the ideal medium for most email courses.
Step 4: Set Up Automated Email Delivery
Use an email marketing platform or service to automate the delivery of your email course. This ensures that subscribers receive each lesson at predetermined intervals, creating a seamless and consistent experience. As with other email funnels, you should use a dedicated landing page to sell your course and a confirmation or success page.
Step 5: Promote Your Course
The last step is to develop a promotional strategy to attract sign-ups for your email course. This may include:
- leveraging social media
- announcing the course to your existing email list
- offering the course as a lead magnet on your website
- collaborating with influences or partners to cross-promote
- Repurpose the email course content into other formats like a blog post, video, or podcast
The key is to leverage multiple channels and consistently promote the value and benefits of your email course to attract your target audience.
Why Work with a Professional Copywriter?
While creating an email course may seem straightforward, planning the right strategy and creating captivating content that resonates with your audience requires a unique set of skills. A professional content strategist and copywriter can help you:
Develop a Strategic Course Outline
An experienced professional can work with you to develop a well-structured course outline that addresses your audience’s needs and ensures a logical flow of information.
Write Engaging and Persuasive Copy
You need email content that keeps your subscribers engaged and eager for more. Copywriters are skilled at creating copy that attracts readers and ethically guides them to take action.
Optimize for Conversions and Sales
While an email course is primarily focused on providing immediate value, a skilled copywriter can subtly weave in elements that encourage conversions and sales, without compromising the integrity of the content.
Ensure Brand Consistency and Voice
A professional will also ensure that your email course reflects your brand’s voice and personality, maintaining consistency across all communications and reinforcing your brand identity.
Save Time and Energy
You are a business owner with a lot on your plate. A copywriter takes your knowledge and insights, does all of the hard work for you, saving you time and energy.
By partnering with an experienced copywriter, you can create a powerful email course that not only engages your audience but also drives tangible results for your business.
At Waymarks, I specialize in creating compelling email courses that resonate with your audience, provide immediate value, and support your business goals. I work closely with you to develop a strategic, engaging, and results-driven email course that positions you as an authority in your industry.
Closing Thoughts
With email funnels crowded with ho-hum checklists, ebooks, and templates, you need a lead magnet that will stand out, establish your authority, and attract the right people. An email course presents a powerful solution to engage your audience, build trust, and ultimately drive results for your business.
By offering a value-packed, expertly crafted email course, you can attract your ideal audience, position yourself as an industry authority, and nurture relationships with potential customers. As they receive practical, actionable content directly in their inboxes, you’ll be top of mind and seen as a trusted resource when they’re ready to invest in your products or services.
On top of that, an email course is a versatile asset. You can repurposed the content across multiple channels, amplifying your reach and maximizing your marketing efforts. Whether you leverage it as a lead magnet, promote it through social media, or collaborate with influencers, an email course provides a compelling incentive for your target audience to join your email list and engage with your brand.
While creating an effective email course requires strategic planning and compelling copywriting, the rewards are well worth the effort. Partnering with an experienced copywriter ensures that your email course resonates with your audience, reflects your brand’s voice, and subtly guides your subscribers toward conversions and sales — all while delivering immense value.
Don’t let this powerful marketing tool go untapped. Invest in an email course today!
Book a free 30-minute discovery call today to learn how I can help you leverage the power of an email course to grow your brand and make a lasting impact.
