Is blogging even worth it?

Some of my clients start with doubts. They’re busy, stretched thin, and burned by past marketing that didn’t work. Let’s clear up the confusion and get honest about what blogging actually takes (and what it can really do).

“I don’t have time to blog.” My done-for-you service means your blogs are written, optimized, and ready to post. One monthly call is all it takes to keep things moving.

“Blogging doesn’t work anymore.” Random, generic blogging doesn’t do much. But targeted, well-written content drives visibility, authority, and leads.

“I don’t know what to write about.” That’s what I help with. Every package starts with a strategy session where we map out blog topics, keywords, and content goals.

“We’re not a ‘content marketing’ kind of brand.” You don’t need to be flashy. Blogging can be quiet, thoughtful, and mission-aligned — just like your brand. Think of it as a conversation.

“I don’t like the term blogging.” Blogging is an umbrella term for writing and publishing articles or media online to share information, experiences, or ideas with your audience. This doesn’t have to look like traditional blogging. Think: help center, client features, how to guides, industry insider insights, and much more.

Silver macbook beside green plant.

Blogging works — when it’s done right.

Search engines still love blog content. As do LLMs (aka “AI” platforms like ChatGPT, Perplexity, and others). Most importantly, so do your future clients and customers.

But with over 600 million blogs online, posting just to “stay active” isn’t enough. You need content that’s strategic, human-centered, and genuinely helpful. I’m talking about content that builds trust, answers real questions, and leads your ideal clients right to you.

If you’re aiming to boost visibility with a doable SEO and GEO/AI strategy, grow relationships with your audience through human-first storytelling, and support your sales process to get more “YES!” from best-fit clients, you need personalized, done-for-you blogging support.

Stylish workspace featuring laptop, coffee, tulips, and notebook on a white desk.

12-Month Blog Strategy ($500)

A fifth (20%) of business-to-customer companies use blog posts as part of their content strategy, which means there is a lot of potential if you share real value to your audience. I’ll help you get started with a blogging plan that fits you.

24 strategic blog topics + 24 related SEO keywords and title suggestions
(2 blogs per month)

20 general industry keywords
(with suggestions on how/where to use them)

Blog writing guide
(tone, formatting, calls to action, and more)

Current blog performance analysis (if applicable) or content pillar recommendation (if you’re just getting started)

One blog review
(a full copyedit with tips, insights, and recommentations)

2 Blogs per month retainer ($1,500)

The average blog takes about four hours to write — but that may not include the strategy and research that comes first. Work with me, and I’ll write done-for-you human-first posts geared to your ideal audience and optimized for search.

Blog audit + Quarterly brief

Monthly 30-minute strategy call

Two 1200+ word blogs
with meta description + social post copy (2 each)

Person Using Black and Silver Laptop Computer
Person using laptop computer beside aloe vera, ready for a Copy Refresh with Waymarks.

4 Blogs per month retainer ($2,500)

Blogs between 1,000 and 2,000 words receive an average of 56.1% more social shares than content containing less than 1,000 words. Let’s get your content found, seen, shared — and acted on.

Blog audit + Quarterly brief

Monthly 30-minute strategy call

Four 1200+ word blogs
with meta description + social post copy (2 each)

Email copy for each blog
Ready to share with your email list

How It Works

Tell me about your project and we’ll schedule a call. We’ll dive into your challenges and goals — and make sure we’re a good fit.

All clients start with a content strategy session where we’ll roadmap a plan to make the most of your blogs.

I’ll send you the strategy roadmap, blog audit, and first quarterly brief. And then it’s time to start writing!

“Jacquelyn brought her superb copywriting and SEO skills to my SaaS website. Her content was thoughtful, strategic, and executed to a high standard. I appreciated her proactive problem-solving, professionalism, and friendly communication. My website saw a 59% increase in organic traffic in just 90 days, thanks in part to Jacquelyn’s work. Highly recommended.”

Monica Shaw
Writer’s Residence

Ready for Blogging Support?

With more than four-fifths (83%) of internet users reading blog articles, you are missing out on a proven method for connecting with your audience and getting more leads.