Privacy Policy

Waymarks Web Solutions, LLC
Last Updated: June 2026

1. Introduction

Waymarks Web Solutions, LLC, (“Waymarks,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our Site or interact with our services.

By using this Site, you agree to the collection and use of information as described in this policy.

2. Information We Collect

We may collect the following types of personal information:

Information you provide directly:

  • Full name
  • Email address
  • Phone number
  • Business name and relevant business information shared through contact forms, newsletter signups, free resource signups, or email course enrollments
  • Payment information (processed through third-party platforms—see Section 5)

Information collected automatically:

  • Browser type and version
  • Pages visited and time spent on pages
  • Referring URLs
  • General geographic location (country/region level)
  • Device type and operating system

This automatically collected data is gathered through Google Analytics and Google Search Console (see Section 4).

3. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries submitted through our contact form
  • Deliver free resources, eBooks, and email courses you have requested
  • Send newsletters and marketing communications (with your consent)
  • Schedule and conduct consultation calls
  • Provide and fulfill contracted services
  • Process payments for services rendered
  • Improve the performance and content of our Site
  • Comply with applicable legal obligations

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and analyze Site traffic.

Google Analytics
We use Google Analytics to collect anonymous data about how visitors interact with our Site, including pages visited, time on site, and traffic sources. This data is aggregated and does not personally identify individual visitors. You can opt out of Google Analytics tracking by using the Google Analytics Opt-Out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Google Search Console
We use Google Search Console to monitor our Site’s performance in Google Search. This tool does not collect personal information about individual visitors.

Cookie Consent
By continuing to use our Site, you consent to our use of cookies as described in this policy. You may disable cookies through your browser settings; however, doing so may affect the functionality of certain features of our Site.

5. Third-Party Service Providers

We work with the following third-party service providers who may collect, process, or store your personal information on our behalf:

Calendly
Used for scheduling consultation calls. When you book a call, Calendly collects your name, email address, and any information you provide during the booking process. Please review Calendly’s Privacy Policy at calendly.com/privacy.

MailerLite
Used to manage newsletter subscriptions, free resource delivery, and email course enrollment. MailerLite stores your name and email address and sends emails on our behalf. You may unsubscribe at any time. Please review MailerLite’s Privacy Policy at mailerlite.com/legal/privacy-policy.

WaveApp
WaveApp is used for client invoicing and payment processing. Wave processes client payment information securely on our behalf. Waymarks Web Solutions, LLC, does not store credit card information directly. Please review Wave’s Privacy Policy at waveapps.com/privacy.

Zoom
Consultation calls may be conducted via Zoom. Zoom may collect data including your name, email address, and call recordings or transcripts where applicable. You will be notified prior to any recording taking place. Please review Zoom’s Privacy Policy at zoom.us/privacy.

Zelle
Zelle is used as an alternative payment method for clients who prefer bank transfer over credit card. Zelle transactions are processed directly between financial institutions and outside of our website. Waymarks Web Solutions, LLC, does not collect or store your banking information. Please refer to your financial institution’s privacy policy and Zelle’s Privacy Policy at zellepay.com/privacy-policy for more information.

Each of these providers has their own privacy policies governing the use of your information. We encourage you to review their policies directly.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by applicable law. Client records, including signed contracts and payment records, are retained in accordance with standard business and tax record-keeping requirements.

You may request deletion of your personal data at any time by contacting us at waymarks@jacquelynvansant.com. Please note that certain information may be retained as required by law or for legitimate business purposes.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information.

All Users
  • Opt-Out of Marketing Emails: You may unsubscribe from marketing emails at any time using the unsubscribe link in any email or by contacting us directly.
  • Access and Correction: You may request access to or correction of the personal information we hold about you.
  • Deletion: You may request deletion of your personal information, subject to applicable legal requirements.
California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • The right to know what personal information we collect, use, disclose, and sell
  • The right to delete your personal information
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of your personal information (Note: Waymarks Web Solutions, LLC, does not sell personal information)
  • The right to non-discrimination for exercising your privacy rights

To exercise your California privacy rights, please contact us at waymarks@jacquelynvansant.com.

International Users (GDPR — EU/EEA/UK)

If you are located in the European Union, European Economic Area, or United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR):

  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure (“right to be forgotten”)
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing
  • The right to withdraw consent at any time where processing is based on consent

To exercise your GDPR rights, please contact us at waymarks@jacquelynvansant.com. We will respond to your request within 30 days. Please note that as a small U.S.-based business, we work with international clients on a limited basis and will make reasonable efforts to comply with applicable international privacy regulations.

8. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

9. Children’s Privacy

Our Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately at waymarks@jacquelynvansant.com and we will take steps to delete such information promptly.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted to this page with an updated “Last Updated” date. We encourage you to review this policy periodically. Your continued use of the Site following any changes constitutes your acceptance of the revised policy.

11. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Waymarks Web Solutions, LLC
waymarks@jacquelynvansant.com