Wayposts Blog

Welcome to Wayposts Blog, your go-to destination for insightful content strategy and copywriting tips. Just like waymarks and wayposts mark trails to keep hikers safe and on course, our blog acts as your guide in navigating content strategy and copywriting. Whether you’re a seasoned entrepreneur or just starting your journey, we’re here to help you chart your course to audience engagement and business growth.

So, let’s embark on this adventure together today!

  • 7 Types of Calls To Action You Can Start Using Right Now – With Examples!

    7 Types of Calls To Action You Can Start Using Right Now – With Examples!

    A well-crafted CTA can be the difference between a casual browser bouncing off your site and a qualified lead taking the next step by buying your product, booking a call, or donating to your cause. In this post, I’m going to share 7 types of calls to action that you can start implementing right away…

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  • Copy vs Content

    Copy vs Content

    You’re a busy business owner and already stretched thin. You might have been asking yourself lately: What is the difference between copy and content? Why is mastering both crucial for your business’s success? Is outsourcing copy and content creation the best choice for you?

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